Editorial Policy

E-commerceSEO.com publishes guides, articles and case studies about e-commerce SEO, link building, digital PR and AI search visibility. This page explains the standards that content is held to. If we ever fall short of them, we want to hear about it.

Original Research and Writing

Our content is researched and written for this site. We do not republish, spin or copy other publishers’ work. Where we draw on ideas, data or frameworks developed elsewhere, we attribute them to their source. Articles are written by people with hands-on experience in the disciplines we cover, and every piece reflects our own professional judgment — not a summary of someone else’s article.

Source Verification

Claims in our content are checked against credible sources and linked where it helps readers verify them. Where search platform behavior is involved, we refer to the primary documentation — for example Google Search Central documentation — rather than secondhand summaries. Statistics and study findings are cited to the organization that produced them. When evidence is uncertain or contested, we say so instead of presenting speculation as fact.

No Fabricated Data, Testimonials or Case Statistics

We do not invent statistics, client results, testimonials, quotes, certifications, awards or case study figures — ever. Numbers appear only when they come from a verifiable source or from real engagements documented in our case studies. We would rather publish less than publish something we cannot stand behind.

Case Study Attribution

The case studies published on this site are selected from the portfolio of Markertion, where the work was executed. Each case study is republished with clear source attribution and links to the original material on markertion.com. Results are presented as reported in the original case studies. Full details of how these case studies are sourced and presented — including what the figures do and do not mean — are set out in our Case Study Disclosure.

Corrections

When we get something wrong, we fix it. If you spot an error, an outdated claim or a broken source in any of our content, email [email protected] with a link to the page and what you believe is incorrect. We review every report, correct genuine errors promptly, and update the content in place.

AI-Assisted Drafting Disclosure

We may use AI tools to assist with research and drafting. AI output is treated as a starting point, never as a finished product: all content is researched, reviewed and edited by human editors with subject matter expertise before it is published. AI assistance never substitutes for source verification, and no statistic or claim is published on the strength of an AI-generated suggestion alone.

Commercial Transparency

We are an agency, and our content describes services we sell. We are transparent about that — there are no hidden advertorials, paid placements disguised as editorial, or undisclosed commercial claims. When a page promotes our own services, it is clearly our own voice on our own site. Case studies are commercial material too, which is exactly why they carry the attribution and context described in our Case Study Disclosure.

Review Cadence

Search changes quickly, and content that was accurate last year can be misleading today. Our content is reviewed and updated periodically — we revisit guides and articles to correct outdated information, refresh examples and improve clarity. If a page has been materially updated, the content reflects the current state of our understanding at the time of reading.

Contact

Questions about these standards, or a correction to report? Email [email protected].