Frequently Asked Questions

E-commerce SEO covers everything that helps your store earn visibility in organic search: technical health (crawlability, indexation, site speed, structured data), keyword research mapped to products and categories, on-page optimization, site architecture, content, internal linking, and authority building. Our E-commerce SEO service is the core offering, with Technical SEO and E-commerce Content Strategy available as focused services in their own right.

Online stores face problems most websites never encounter: faceted navigation that multiplies URLs, product variants, seasonal inventory, thin or manufacturer-supplied descriptions, and category pages that need to rank for commercial queries. The fundamentals are the same, but the execution is specific to catalogs, shopping intent and conversion paths. That specialization is the entire focus of our E-commerce SEO practice.

Yes. For most stores, category pages carry the commercial search demand and product pages capture long-tail and comparison queries. We optimize titles, headings, descriptions, internal links and on-page content around real shopping intent, and we use E-commerce Content Strategy to plan buying guides, comparison content and supporting clusters that help shoppers decide.

Yes — this is where many stores lose ground without noticing. Crawl budget waste, duplicate content from filters, canonicalization errors, redirect chains and structured data gaps are all in scope for our Technical SEO work. We audit, prioritize by impact, and coordinate fixes with your developers or platform team.

It depends on your site’s authority, technical condition, competition and how consistently changes ship. Meaningful movement typically takes several months of sustained work, not weeks. We never guarantee specific rankings or traffic numbers — anyone who does is guessing. What we do guarantee is clear scope, transparent reporting and work that follows current search engine guidelines.

No. No one can honestly guarantee positions in Google or any other search engine — the systems involved are outside any agency’s control. Be cautious of anyone who promises specific rankings, traffic or revenue figures. We report on the work we do and the outcomes it produces, and we explain both clearly. Our case studies show real results, with the full context in our Case Study Disclosure.

Digital PR is story-led campaign work: we develop a newsworthy angle and pitch it to journalists and editors, earning editorial coverage, mentions and links on merit (see Digital PR). Media placement secures publication on selected news or industry outlets against defined criteria such as country, niche and publisher metrics, with live URL reporting (see Media Placement). Press release distribution takes an announcement you provide — or that we write or edit — and syndicates it through distribution networks for broad pickup (see Press Release Distribution). Different processes, different deliverables, different levels of editorial control.

A campaign strategy and story angle, outreach to relevant journalists and publications, and reporting on coverage earned — including live links where publications include them. Coverage is earned, not bought, which means it is never guaranteed. Some campaigns land strong placements quickly; others take iteration. We report on outreach and results honestly either way.

By criteria agreed with you up front: country and language, industry relevance, publisher quality metrics (such as DR/DA and traffic signals), and editorial requirements like article length and topic fit. You see the criteria and the delivered URLs, so placement work is fully auditable. Details are on our Media Placement page.

Writing or editing of the release, formatting to distribution requirements, syndication through distribution networks, and a report of publication links and pickups. It suits product launches and company announcements that need breadth of coverage. It is not the same as earning editorial stories — for that, see Digital PR.

No. Digital PR earns coverage on merit and no one can promise a journalist will publish. Media placement and press release distribution involve committed deliverables that are scoped in writing, but even there, individual outlets can change editorial decisions. We are transparent about which parts of each service are guaranteed deliverables and which are earned outcomes.

Pricing is quoted per engagement, because scope varies hugely between a focused link building campaign and a full SEO program across a large catalog. After an initial conversation we provide a written proposal with clear deliverables, timeline and cost — no vague retainers and no surprise line items. Contact us for a quote tailored to your store.

Five phases: analysis, SEO audit and opportunity research, strategy, implementation and authority building, then continuous optimization. You can read the full breakdown on our Our Process page. In short: we diagnose before we prescribe, agree the strategy with you, execute transparently, and keep iterating on what the data shows.

A focused review of your store’s organic search situation: technical and content observations, quick-win opportunities, and an honest view of how our services map to your goals — including when we think you do not need us yet. No obligation. Request yours here.

Engagement terms — scope, length, deliverables, reporting cadence and commercial terms — are set out in your written proposal and contract before any work begins. We do not believe in lock-in through obscurity: you will know exactly what you are buying and how progress will be measured. For how a typical engagement flows, see Our Process.

Transparently, against the metrics agreed in your proposal: work completed, links or placements delivered with live URLs, visibility and traffic trends, and what we learned and changed as a result. We report bad months as plainly as good ones — honest reporting is the only reporting that helps you make decisions.

Our specialization is e-commerce and online retail. The same authority-building disciplines — link building, digital PR, GEO — also work for SaaS and service brands. Contact us and we will tell you honestly whether we are the right fit.